Guide to
Walmart Canada Marketplace
Expand your business to Canada
with Walmart and GeekSeller.
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Evaluating expansion to Walmart.ca
- Walmart Canada is a well-known, and one of the largest omni-channel retailers in Canada. With more than 400 stores the 2nd most visited retail website, Walmart Canada is the primary destination for all Canadians.
- Canada is very similar culturally and economically to the US. There is no cultural barrier for the US sellers to enter this market. Canadian e-commerce has been growing rapidly and outpacing the US ecommerce market over the last year. For sellers interested in details, we recommend checking the E-commerce in Canada - Statistics & Facts from statista.com.
- Canada also celebrates many of the same US holidays, and has similar times of the year where online sellers see an increase in sales. Canadian consumers spend heavily during events like back-to-school, Black Friday and Cyber Monday.
- Similar to what happened in the US, COVID triggered the growth of e-commerce in Canada. See the report by the Retail Council of Canada.
- Walmart.ca gets over 16 million unique monthly visitors and has seen 200% growth YoY.
Who can sell on Walmart.ca?
Walmart is looking to build relationships with reputable retailers and brands that provide a compelling product assortment, competitive pricing, fast and reliable fulfillment, and first-class customer service. If you already sell on the Walmart US marketplace (Walmart.com), you have a bigger chance to be approved to sell on Walmart Canada.
Requirements:
- Prior ecommerce experience selling high quality products at competitive prices
- The list of prohibited categories is available here.
- Your products need to have UPC, EAN or GTIN codes. At least one of them is required, and you will not be able to sell on Walmart without valid codes. The only source of barcodes that we recommend is the GS1.
- Provide great customer service to buyers via phone and email.
- Ship products in plain boxes, no branding (no FBA fulfillment allowed).
Do I need to have my business registered in Canada?
You do not need to have a registered business in Canada to sell on Walmart.ca. However, you need to obtain a Canadian Business Number (BN - if you plan to use Ship with Walmart, support will assist you with this step) and become a Non-resident Importer (NRI).
Step 1. Apply for your Business Number on the Government of Canada website .
Step 2. Register as an NRI. Walmart partners with two companies providing NRI services - Livingston and Border Buddy. We can introduce and connect you with those companies, contact our support for details.
Step 1. Apply for your Business Number on the Government of Canada website .
Step 2. Register as an NRI. Walmart partners with two companies providing NRI services - Livingston and Border Buddy. We can introduce and connect you with those companies, contact our support for details.
Do I need to have a warehouse in Canada?
It is nice to have your own warehouses in Canada, but it is not required. In fact, most US retailers selling to Canada ship directly from the US. You can use your own shipping carrier, or take advantage of the Ship With Walmart (SWW) program. This program helps sellers to simplify shipping to Canada, and offer discounted rates. See below for more details about SWW. GeekSeller offers an integration that allows sellers to print in bulk provided by Walmart labels.
Ship With Walmart (SWW) Program
Ship with Walmart is a program designed for US sellers shipping to Canada. With SWW you get access to great shipping rates, assistance with obtaining a Canada Business Number, and a headache-free cross-border shipping experience. Currently, there are two types of service available: Ground via Canadian Purolator and Express via FedEx. The GeekSeller team can help you apply and set up the SWW program for your account.
See more on Walmart Knowledge Base.
See more on Walmart Knowledge Base.
Returns
Walmart provides several options for sellers and buyers to deal with returns. Customers have the option to return items directly to the seller by contacting the Seller for return instructions (Direct-to-Seller) or by returning eligible items to a Walmart Canada store (In-Store Returns).
- For items below $150, a customer can use In-Store returns. The seller is the one who will pay for shipping back those items to their warehouse.
- For Direct to seller returns, it is the seller who pays for shipping and labels for any returns identified by the customer as the seller fault. The customer contacts the seller via their Walmart account and a seller provides a shipping label to a customer.
Promotion campaigns
There are many ways to promote your products on Walmart Canada. Together, with regular product promotions that you can set up anytime, you can also participate in periodic events and campaigns. The two most popular campaigns are Daily Deals and Deals of the Week. Both can be set up easily through the Walmart Seller Center for free and boost your sales significantly. See details.
Another great way to reach more customers is to use Walmart Connect. It is an external program which takes care of the promotion and advertising of your products.
Another great way to reach more customers is to use Walmart Connect. It is an external program which takes care of the promotion and advertising of your products.
Taxes and Customs
US sellers need to use the Non-Resident Importer (NRI) program, which is designed for a business located outside of Canada, that ships goods to customers in Canada. The NRI program allows the US exporter to include all shipping, customs, duties, and taxes in the shipping fees charged to the customer. Read more at Walmart.ca Knowledge Base.
WFS (Walmart Fulfillment Services) for Walmart Canada
Walmart Fulfillment Services (WFS) is a program designed to help third-party sellers on Walmart Canada's online marketplace to streamline their operations and improve the customer experience. With WFS, Walmart takes care of the warehousing, picking, packing, and shipping of products on behalf of sellers. This allows sellers to focus on other aspects of their business, such as product development and marketing.
While the WFS program is currently invite-only, interested sellers can contact the Walmart team to request more information about the program and how they can participate. With WFS, Walmart is committed to making it easier and more efficient for sellers to sell on their marketplace, while also providing customers with a wider range of products and a better shopping experience.
While the WFS program is currently invite-only, interested sellers can contact the Walmart team to request more information about the program and how they can participate. With WFS, Walmart is committed to making it easier and more efficient for sellers to sell on their marketplace, while also providing customers with a wider range of products and a better shopping experience.
Currency
Products on Walmart Canada are priced in Canadian Dollars (CAD). During the onboarding, you will be asked to register with Payoneer, which is currently the only option to process payments with Walmart Canada. Bi-weekly you will be paid in CAD directly to your Payoneer account. If you are a US seller, Payoneer has options to convert the money to USD.
French Translation
About 15% of traffic on Walmart Canada comes from the French language site. You will be able to upload and go live with your items with English content alone, however , depending upon government of Canada regulations, you should be prepared to provide translation to French. You can use any translation service, including Google Translate (see details). Initially, you will be able to upload your products with English content only, but Walmart will expect you to provide translation immediately after the upload.
Marketplace Fees
For each product sold on Walmart Canada, the referral fee is applied based on the product category. Each category has its own referral fee assigned and described in percent. Here you can find current referral fees. Walmart Canada does not charge any additional fees like monthly subscription, item setup, etc.
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You start selling on Walmart Canada, why do you need GeekSeller?
Our multichannel features are designed to help Walmart Canada sellers automate and simplify their operations.
- Synchronize your inventory between Walmart Canada and other marketplaces and online stores.
- Automatically send orders for fulfillment to 3PL companies.
- Manage inventory in multiple warehouses.
- Generate shipping labels easily.
- Consolidate your Walmart SWW orders.
- Manage and create new listings easily.
- Unlimited access to our support that specializes in Walmart Canada.
Let us show you around. Book a demo.
For Walmart US Sellers
If you already sell on Walmart US it might be much easier for you to apply for Walmart Canada. There is an option available for selected sellers to apply directly from Walmart US Seller Center. To check if you are eligible for this method of application follow these instructions.
Ready to apply to Walmart Canada?
If you have any questions, either before or after you applied, you can contact GeekSeller here or the Walmart Canada team directly at mkplslcomm@walmart.com.
Hi
I’m interested in selling on Walmart.ca thanks
Hi Fatuma, thank you for your interest in expanding to Canada with Walmart and GeekSeller. You can apply here. Please contact us if you have any questions.
want to sell on walmart, chimney hood filters,
Hi Gitesh, Thank you for your interest in selling on Walmart with GeekSeller. For the US marketplace see details here, if you are interested in expanding to Canada click here. Our landing pages have all the information you may need and we have an application link at the bottom.
How I sell my product in Walmart Canada land stores not market place. Does Walmart Canada have a local store purchasing options? or only they got product from Head office/center warehouse ? Let me know.
Thanks.
Hello Sajib, I believe what you are asking is how to become a Walmart supplier. See this page for details. However, starting as a 3P seller on the marketplace is a great way to start your relationship with Walmart and see how your products perform. If you do well on the marketplace, this will be much simpler to ger invited for being a supplier.
We have a new technology (IP) to finally produce 100% healthy food and do it sustainably. We can make it happen locally in any geographical location independent of climate. Can you help us connect with the right person to offer our produce? Thanks
Hello Consuelo, Please check a yearly event called Walmart Open Call, it is a great opportunity for seller to become a supplier.
I have invented and have available a new unique safety tool for Cleaning barbecues. No longer those steel bristles or those cumbersome boards, or the wire brush that just doesn’t work. This unique barbeque cleaning tool not only cleans the top of the grill but also the stubborn and most times not cleaned bottom of grill. Test marketing of this tool sold 40,000 BBQpics as it is called within a very short time.
I am wanting to introduce this to Walmart and would like to know how to proceed to show the marketing department the product and hopefully embark in a new product launch with Walmart.
I can be reached anytime at 7809149315 or fooddirect@shaw.ca.
Hello Vic, To introduce your products to the Walmart US, we recommend a yearly event called Walmart Open Call. If you are interested in selling on Walmart Canada, you can contact their team at mkplslcomm@walmart.com.
Hi , I want to sell my all natural product on Walmart .ca , what’s the procedure , let me know please , thank you .
Hello Sultana, the best way to introduce your new and innovative products to Walmart US would be a yearly event called Walmart Open Call. After being approved to sell on Walmart US, you will be able to expand to Walmart Canada and Mexico. If you are interested in targeting Walmart Canada right away, you can contact the Walmart Canada team at mkplslcomm@walmart.com or fill out this application form.
I would love to sell my products at Walmart.
Let me know the procedure.
Hello Sarath, If you are already a seller with some online selling experience, please apply to sell on the Walmart US using this application form. Then as a Walmart US seller, you will be able to easily expand to the Walmart Canada marketplace.
Im Canadian and would like to sell my products at Walmart Canada.
Let me know the procedure.
Hi Axelle, Thank you for your interest in selling on Walmart Canada. You can apply using this form.
Hi,
I am tabish from Canadian citizen, I wanna open seller account on Walmart.ca but I am very confused I have Sole proprietor LLC with BIN Number but Walmart asking about Certificate of Incorporation, Business License & many other things as you know, So the documents I have own my LLC will it work on it or not? like BIN, Business Name Registration for a Sole Proprietor ship..
thank you
Muhammad, Running a serious business should be done under the LLC umbrella, in comparison to SOle Proprietorship, it provides you with liability protection. Please contact the Walmart Canada team, at mkplslcomm@walmart.com for more details on the documents requirements.
Hi,
I sell my branded product on Amazon.com & would like to sell on Walmart.ca. I do have a business number but am still selling as a sole proprietor. According to the information provided above, I can sell on walmart.ca as a sole proprietor, however in the application process I am required to download company documentations or else I cannot apply?! So do I need a registered company or not to sell on Walmart.ca.
Thank you
Hi Lina, I just confirmed this with the Walmart Canada team. I was told that sellers need a Canadian Business Number which you have as indicated. Sole proprietors can sell if you have a business number. You will be required to upload a government-issued document (for example Articles/certificate of incorporation, Business License, a notice of assessment, etc.) that matches the company name and address as provided on the application. I hope this helps!
If I don’t want to register Business Can I sell on Canada Walmart? Is that necessary to register as business to sell on Walmart.ca
Hello Iqra, Yes, sellers need to have a Canada Business Number and NRI as the Canada Marketplace agreement states that the Seller will need to be the Importer of Record.
I am stuck in the middle of my application because I am not being able to fill in my annual revenues. Any clues?
Sandra, if this is some kind of technical issue with the form, you may want to try to use another browser. Also, make sure to use the correct form. If you are still unable to fill it out, please send us a screenshot of the problem at support@geekseller.com, so we can look into this and let the Walmart team know about the issue.
Hello, my wife’s family is from Bali Indonesia. Her family produces many arts and crafts. I would like to know if I can sell these on the Walmart.ca website. We are currently running a .ca website of our own where these items can be seen. http://www.balisoul.ca
Hello Roy, At the moment, only companies from the US and Canada can sell on Walmart.ca. One way to expand to the US or Canada marketplaces is to create a company in those countries and hire a 3PL company to store and ship orders. It is time-consuming and requires some investment, but it is worth it if you are a successful business that wants to expand to North America.
is there an app of software that shows what products are mostly sold monthly on walmart.ca? For product research.
Hi Sam, At the moment GeekSeller does not offer such a feature, but if you visit https://www.walmart.ca/en you can see sections such as “Top items on Walmart.ca” which give a good idea of best-selling items on this marketplace
Hello, I am a Canadian Resident currently running a POD online majorly with fulfillment centres in the US. Should I register for Walmart US or Walmart Canada? or can I run the same POD business on Walmart US with my Canadian BN?
Hi Phil, whichever company is stronger, expanding to the other country is much easier. To be approved, you will need to show Walmart your company’s business history and experience.