Rithum

What is Rithum? (formerly ChannelAdvisor / CommerceHub)

Rithum is the evolved commerce network platform that unifies what used to be ChannelAdvisor and CommerceHub (and associated services).

A quick timeline:

• ChannelAdvisor was a cloud-based multichannel commerce management platform (connecting retailers, brands, marketplaces, etc.).
• In September 2022, CommerceHub agreed to acquire ChannelAdvisor.
• After the acquisition, the combined entity eventually rebranded under the name Rithum, bringing together the capabilities of CommerceHub, ChannelAdvisor, DSCO, etc.
• The name change to Rithum reflects a consolidation of the formerly separate brands and offerings.

So when you see references to “ChannelAdvisor” or “CommerceHub,” know that now those are part of the Rithum ecosystem.

What the GeekSeller – Rithum integration enables

Because GeekSeller does not offer native EDI-level integrations to retailers, we leverage this integration with Rithum as the bridge to connect your operations to large retailer networks.

Here’s what the integration makes possible:

• Order & inventory exchange — we can send your inventory levels and receive orders via the Rithum network.
• Multi-retailer connectivity — sellers leverage Rithum to connect to major retailers such as Best Buy, Macy’s, Dick’s, Home Depot, Academy, Bed Bath & Beyond (and more).
• Order routing & fulfillment flexibility:
  • Marketplace orders (from those retailers) can be imported into GeekSeller and synchronized with your stock levels.
  • From GeekSeller, you can push orders out to retail partners or route them to fulfillment systems.
  • We can sync inventory quantities back to your channels (Shopify, WooCommerce, BigCommerce) or send data to third-party systems (e.g. via SFTP, to 3PLs).
  • We support fulfillment via external networks: for example Amazon FBA / MCF, Walmart WFS / MCS, etc.
  • You can also send order/fulfillment data to SFTP endpoints (for partners or 3PLs) when needed.

CommerceHub (Rithum) + ShipStation

GeekSeller integrates CommerceHub (Rithum) with ShipStation, allowing sellers to connect their CommerceHub accounts and automatically sync orders, inventory, and shipping updates between ShipStation and CommerceHub (Rithum) systems. This integration helps streamline order fulfillment and ensures accurate tracking and delivery information without manual data entry.

How it works (at a high level)

1. Setup & mapping
   • You configure your product SKUs, mappings, and rules inside GeekSeller and link to your Rithum account.
   • You define which retail channels / marketplaces you want to connect (Home Depot, Lowe’s, Best Buy, Macy’s, Dick’s Sporting Goods, Nordstrom, Kohl’s, QVC, Staples, Walgreens, Dell, Gateway, Toshiba, Sanyo, Meijer, Drugstore.com, Kroger, Sam’s Club, Academy Sports + Outdoors, etc.).
   • Field mappings, order routing logic, and inventory sync rules are set.
2. Inventory sync
   • GeekSeller sends inventory updates to Rithum, which in turn updates retailer channels.
   • If a sale happens on a retailer, the inventory is decremented upstream and reflected back into GeekSeller and/or your other sales channels (Shopify, BigCommerce, WooCommerce, etc.).
3. Order import & processing
   • Orders from retailers flow via Rithum into GeekSeller.
   • GeekSeller can process those orders (e.g. validate, assign, etc.), then forward them to the fulfillment system or service.
4. Fulfillment / routing
   • Orders can be routed to internal or external fulfillment (3PLs, Amazon FBA/MCF, Walmart WFS/MCS, etc.).
   • Shipment/tracking info is sent back through the pipeline so that marketplaces/retailers and your systems are updated.
5. Data exchange / endpoint support
   • For partners or systems that require file exchange, we can output/send data via SFTP or through intermediary systems (e.g. 3PLs).
   • In short — the integration handles the heavy lifting of transforming and routing data between GeekSeller and Rithum (and thus to retailers).

Why this integration matters (vs direct EDI)

• GeekSeller does not natively provide EDI integration to large retailers, which can be complex and costly to maintain.
• By leveraging Rithum (which already supports retailer EDI and marketplace integrations), we avoid building and maintaining dozens of separate EDI links ourselves.
• This lets you “plug in” to major retailers faster, without reinventing the wheel on integration infrastructure.