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What is a “good” conversion rate for ecommerce websites?

Industry leaders claim 2.5% to 3% being the average for e-commerce stores. The Shopify analytics app LittleData found the average rate for Shopify stores specifically to be 1.4%.

They also suggest:

  • below 0.5% – there’s room for improvement
  • above 3.3% – very good, placing you in the top 20% of all Shopify stores.

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