Eligible sellers receive email notifications inviting them to explore the new Search Engine Marketing (SEM) tab on the Growth Opportunities dashboard within Seller Center. This feature enables you to create campaigns that promote your Walmart listings on Google search results using Shopping Ads.
By setting budgets and activating campaigns, your Google Shopping Ads will appear when potential customers search for similar items, boosting your product visibility effectively. Walmart’s advanced bidding algorithms optimize your selected items and budgets to improve your return on ad spend (ROAS) and increase incremental gross merchandise value (GMV).
