As Amazon Prime Day approaches, a recent survey by Numerator reveals intriguing insights into shopper behavior and trends. From price comparisons to the influence of pre-event awareness, these statistics highlight the dynamics of one of the year’s most anticipated shopping events.
- 54% of Prime Day shoppers compared prices elsewhere, but 78% still bought only on Amazon.
- Top reasons for shopping: price (75%), variety (57%), fast shipping (44%), online experience (39%), easy returns (37%).
- 40% of U.S. households are expected to shop during Prime Day.
- July sales events boosted omnichannel traffic by 11%.
- In July 2023, 40% of consumers shopped at least one online sales event, with nearly all shopping on Prime Day.
- July event shoppers were 11% more likely to be Gen X or Millennial and 23% more likely to have young children.
- Pre-event awareness drives event success. 100% of Prime Day shoppers knew about the event, doubling Amazon’s household penetration to 40%.
- 35% of consumers think there are too many sales events, 33% want more, and 32% think it’s just right.
- While Amazon’s July Prime Day is big, Walmart and Target’s October events saw even greater increases in household penetration.
- Walmart leads in holiday sales events, with 75% of consumers thinking of them, followed by Amazon at 70% and Target at 58%.
