At the CoCreate 2024 event, Alibaba highlighted some of the most popular products within the Beauty and Jewelry categories that are trending. Here’s a breakdown of what’s gaining traction among sellers.
Jewelry Trends
- Fashion Jewelry: Bold, statement pieces like chunky necklaces and fashionable bracelets are highly sought after, especially for sellers targeting style-conscious consumers.
- Eyewear: Sunglasses in various trendy designs are proving to be a hit, catering to diverse customer preferences from oversized to classic styles.
- Watches: Watches remain a popular accessory, with continued demand for both fashion and functional timepieces.
Beauty Trends
- Hair Accessories and Wigs: Wigs and hair extensions, especially in various styles and textures, are experiencing high demand, offering sellers a profitable niche in the beauty market.
- Makeup & Skincare Products: Makeup essentials like lipsticks, eye shadow palettes, and foundations, along with skincare products, continue to grow in popularity, driven by increasing consumer interest in beauty and personal care.
- Eyelash & Nail Supplies: Home grooming products, such as false eyelashes and nail supplies, are trending as more customers look for convenient beauty solutions.
Emphasizing Sustainability, Personalization, and Affordable Luxury
According to CoCreate 2024, three major trends are shaping the Beauty and Jewelry markets: Sustainability, Personalization, and Affordable Luxury.
- Eco-friendly and ethically produced products are seeing significant growth, with a +20% increase in demand. Many consumers are prioritizing items made from sustainable materials.
- Personalization is another key driver, as 67% of buyers express a need for customizable products that reflect their individuality.
- Finally, Affordable Luxury is becoming essential, with 68% of consumers prioritizing quality and 57% focusing on competitive pricing when making purchasing decisions.
