If you use MCF to fulfill non-Amazon orders from your online store, such as BigCommerce, Shopify, or WooCommerce, and advertise those products on Google, you can now automatically sync your estimated delivery times to Google directly from MCF. This helps you display fast delivery badges and free shipping in your Google Shopping ads. This can boost your visibility and increase clicks by up to 7.6%, driving more traffic to your store.
With MCF fast badges, Google Shopping ads display estimated delivery dates and free shipping offers, helping catch shoppers’ attention and increase engagement.
For more details, visit Amazon’s MCF Knowledge Base and fast badges page to opt-in today (Seller Central link).
Quick FAQ:
- What are Google product listings?
Google product listings allow your products to appear in Google Shopping ads, which show up across Google’s platforms like Search, Shopping, Images, and YouTube. These ads include details like the product image, price, and delivery info. - Is there an extra cost for using MCF fast badges on Google?
No, there’s no extra cost for MCF fast badges. You’ll only pay for your Google ads as usual. - Where can I find my Google Merchant Center ID?
Log into your Google Merchant Center, and your ID is located in the top right corner under your store name. If you have multiple IDs, make sure to enter them all when opting in. - What will shoppers see with MCF fast badges?
Shoppers will see either “Free 3-Day” or “Get it by 2024” based on your settings and shipping options in Google Merchant Center. This helps boost visibility and engagement by showing delivery speed upfront. - Will fast badges affect my product rankings on Google?
Yes, faster shipping can help improve your product’s ranking, giving it more visibility compared to products with slower delivery times. - How can I measure performance?
Check your ad performance in the Google Ads Console to track how your fast badges are driving results. - What order handling time should I use?
To show “Free 3-Day” delivery, set your handling time to zero. If you prefer a different speed, Google will display a “Get it by 2024” message.
