As announced in Jan 2025, Best Buy is set to launch a third-party marketplace in the U.S. by Summer 2025. The platform already started onboarding new sellers. This new marketplace opens up exciting opportunities for sellers to connect with Best Buy’s loyal and affluent customer base. While traditionally associated with electronics, the marketplace aims to include a broader assortment of products, offering sellers in complementary and even entirely new categories a chance to showcase their brands.
A Strategic Opportunity for Sellers
The Best Buy marketplace is designed for brands looking to diversify beyond Amazon or Walmart and reach a new audience. Sellers offering electronics-adjacent products like phone cases, home theater accessories, or wellness products may find the platform particularly beneficial. Additionally, smaller brands and direct-from-manufacturer businesses can leverage this marketplace to gain visibility and offer curated options to Best Buy customers.
Best Buy boasts significant advantages for sellers:
- High Traffic: Over 10 billion site views annually and more than 1 million transactions weekly.
- Loyal Customer Base: A reputation for quality attracts affluent shoppers, providing sellers with a unique demographic compared to other marketplaces.
- Advertising Opportunities: Access to Best Buy’s advertising business can help boost brand visibility.
Learning from the Past
This isn’t Best Buy’s first foray into third-party marketplaces. From 2011 to 2016, the retailer operated a marketplace that was ultimately discontinued. However, Best Buy has refined its approach, taking insights from its Canadian marketplace, which has operated successfully since 2016. This time, the focus is on a curated, tailored experience that complements its existing product assortment.
Best Buy is now collaborating with Mirakl, an enterprise marketplace technology provider, to develop the platform, enabling third-party sellers to integrate their products seamlessly into BestBuy.com and the Best Buy app.
Is Best Buy Marketplace Right for You?
For brands specializing in electronics or complementary products, Best Buy offers a competitive edge with less crowded competition than other marketplaces. Additionally, the platform could be a strategic move for non-electronics brands looking to tap into an affluent consumer base.
Ready to apply? Apply to sell on the Best Buy marketplace.
This is what the Best Buy Marketplace Application Form looks like. Notice the list of categories they are primarily targeting.
