Daniel’s Notes (Oct 27, 2023)
My a bit messy, but short notes for the week of Oct 21 – 27, 2023. Keeping an eye on eCommerce marketplaces: #Walmart #Amazon
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Amazon Updates Referral Fee Calculation for Cross-Border Sales
Starting February 1, 2024, Amazon will introduce changes to the referral fee calculation for Marketplace Facilitator transactions. Previously, Amazon calculated the final price by applying the VAT rate of the destination country, resulting in varying referral fee amounts for cross-border shipments. With the new update, the referral fee amount will be consistent, regardless of the destination country. For instance, a listing on Amazon.de with a price of €119 will attract a referral fee of €11.90, irrespective of whether the product is shipped to Germany, Portugal, or Luxembourg, despite the different VAT rates in these countries.
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Amazon Launches Small Business Search Filter
Amazon has unveiled its new Small Business Search filter, a feature designed to help customers easily find and purchase products from small-business brands and artisans on the platform. Eligible products will now appear under the ‘Business type’ category in search filter options, provided they meet the criteria for the Small Business badge.
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Amazon updated late shipment rate calculations
Amazon orders that are seller-fulfilled and shipped late, but are delivered on time with a valid tracking ID, are now excluded from the late shipment rate calculation!
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Extended Holiday Returns at Amazon (2023)
Amazon has announced its Extended Holiday Returns policy for 2023, which is one month shorter than the guidelines Walmart released earlier this month. Products purchased between November 1 and December 31, 2023, can be returned until January 31, 2024. For Apple-branded items, the return deadline is January 15, 2024.
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Why Amazon’s Seller Fulfilled Prime (SFP) Program is Here to Stay and How Should Sellers Prepare
In this article we explain how Amazon’s Seller Fulfilled Prime (SFP) is here to stay and dive into how SFP is no longer a backup in case of an FBA emergency, but an essential alternative strategy to save costs and achieve faster deliveries. We discuss Amazon’s key struggles with Fulfillment By Amazon (FBA). We also offer an exclusive insight about how Seller Fulfilled Prime can help Amazon better serve customers currently dissatisfied with FBA delivery speeds. Concluding, we recommend sellers on how to prepare for SFP and share an exclusive read into our Ultimate Guide to sell and win on Amazon’s Seller Fulfilled Prime (SFP)
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The Underrated Power of Customer Reviews
A Stackline report unveils that only 0.2% of shoppers leave reviews despite their vital role in purchase decisions. The value of a five-star review can be substantial, significantly boosting visitor traffic and conversion rates. This highlights the importance of customer feedback in the online marketplace and indicates a need for brands to encourage reviews.
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Empowering Sellers: Amazon’s Enhanced Control Over Generic Product Listings
Amazon has rolled out enhanced protection for generic product listings. These are products without a recognizable brand affiliation. By labeling a product “Generic”, sellers gain exclusive edit control on its detail page, although some restrictions apply.
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Walmart has launched App Store
Walmart has launched an App Store in its Seller Center, as announced in their October 2023 newsletter. The App Store is similar to those found in Shopify and WooCommerce, allowing sellers to easily find and purchase apps. Currently, the App Store is in its early stages, with limited one-click app integrations. Sellers still mostly use API keys to connect apps. The new App Store indicates Walmart’s aim to simplify the process for both developers and sellers, much like Amazon’s existing system
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