Walmart is now in the process of rolling out new promotional pricing rules. It will add new qualification requirements to use the Reduced Price and Clearance badges on item prices and help fulfill Walmart’s Every Day Low Price (EDLP) commitment. The updates may change the way in which some sellers use these promotions.
Here is a list of new changes:
- The Was Price will be validated by the item’s offer history or sales history. It will be defined as either:
- The 90-day median price paid by customers for the item (excluding limited-time deals or other promotional prices) on Walmart.com,
OR - The median price offered by Walmart or Marketplace sellers for the item on Walmart.com for at least 28 out of the last 90 days (excluding limited-time deals or other promotional offers).
- The 90-day median price paid by customers for the item (excluding limited-time deals or other promotional prices) on Walmart.com,
- The submitted promotional price will need to be at least 10% lower than the “Was Price” to receive strikethrough pricing and a “Reduced Price” or “Clearance” flag.
- If you submit a normal price update and offer a price that is lower than the “Was Price” strikethrough pricing will automatically apply.
The most important conclusion is that you need to offer at least a 10% discount from the “Was Price” which is now estimated based on the previous offer. This takes away some freedom in setting the promotional price. On the other hand, the automatic assignment of strikethrough price when your offer is lower than the “Was Price” is certainly a good thing.
Promotional prices on Walmart are one of the key factors (next to the BuyBox) to win the customers; therefore, it is vitally important to understand its rules and know how to apply them.
