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Lower Referral Fees for Selected Walmart Categories

On March 24th, Walmart has updated the referral fees for selected items sold on the marketplace. If you offer products in these categories – Baby, Beauty, Electronics Accessories, Grocery, Health, and Personal Care – you may notice lower fees for certain items. Below the list of new fees:

  • Baby, Beauty, Grocery, Health, and Personal Care
    • 8% referral fee for items with a total sales price of $10 or less
    • 15% referral fee for items with a total sales price greater than $10
  • Electronics Accessories
    • 15% referral fee for the portion of the total sales price up to $100.00
    • 8% referral fee for the portion of the total sales price greater than $100.00

PRODUCT CATEGORY REFERRAL FEE PERCENTAGE
Apparel & Accessories 15%
Automotive & Powersports 12%
Baby 15%
Beauty 15%
Books 15%
Camera & Photo 8%
Cell Phones 8%
Consumer Electronics 8%
Electronics Accessories 15%
Furniture & Decor 15%
Gourmet Food 15%
Grocery 15%
Health & Personal Care 15%
Home & Garden 15%
Industrial & Scientific 12%
Jewelry 20% on the first $250 / 5% on amounts over $250
Kitchen 15%
Luggage & Travel Accessories 15%
Major Appliances 8%
Music 15%
Musical Instruments 12%
Office Products 15%
Outdoors 15%
Personal Computers 6%
Pet Supplies 15%
Shoes, Handbags & Sunglasses 15%
Software & Computer Video Games 15%
Sporting Goods 15%
Tires & Wheels 10%
Tools & Home Improvement 15%
Toys & Games 15%
Video & DVD 15%
Video Game Consoles 8%
Video Games 15%
Watches 15% on the first $1,500 / 3% on amounts over $1,500
Everything Else 15%

Data as of Mar 31, 2021. Please visit the Walmart support page with a full list of Walmart’s categories and referral fees for updated information.

About the Author

Tom

Tom is a senior customer support representative at GeekSeller with over half a decade of experience in the e-commerce space. Tom enjoys biking, hiking, and painting.

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