If you have a unique branded product, expanding internationally can be a great move. But if you’re reselling items that can easily be bought from China, or if competitors can quickly offer similar products from China in their regions, it might not be worth the effort.
According to Marketplace Pulse, among U.S. Amazon sellers: 12% sell on Amazon Canada, 5% sell on Amazon Mexico, often using Remote Fulfillment with FBA.
Few U.S. sellers engage in Amazon’s major markets like Japan, Germany, and the U.K. Most prefer to stay within the continent, avoiding international trade complexities. While Amazon’s global marketplaces offer opportunities, sellers rarely cross continental boundaries, sticking mostly to their own regions.
