TikTok has officially launched “TikTok Shop” in the U.S., marking its entry into the e-commerce domain. This new feature will allow the platform’s 150 million American users to explore and purchase products directly from videos and live streams. The social media giant also rolled out an independent app for sellers, the “TikTok Shop Seller Center.” This dedicated app equips merchants with tools to easily link up with other prominent e-commerce platforms like WooCommerce and Shopify.
If you’re a seller interested in joining this new marketplace, you can sign up via the TikTok Shop Seller Center.
