Eligible sellers receive email notifications inviting them to explore the new Search Engine Marketing (SEM) tab on the Growth Opportunities dashboard within Seller Center. This feature enables you to create campaigns that promote your Walmart listings on Google search results using Shopping Ads.
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The newly unveiled Walmart Restored Premium is an enhancement of the existing Walmart Restored program, offering high-quality refurbished items to customers. Apart from offering customers “like-new” items at affordable prices, Restored Premium presents a considerable opportunity for Walmart’s Marketplace sellers.
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Walmart Marketplace has introduced changes to the Pro Seller Badge criteria. Please refer to this guide for step-by-step instructions to improve your chances of earning or retaining the Pro Seller Status. Remember to meet the new requirements by September 5th to qualify.
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Walmart Open Call 2023 is happening on October 24 and 25, offering pitch meetings and breakout sessions. Priority consideration will be given to Walmart Marketplace sellers. If you sell products made, grown, or assembled in the U.S., apply now for a chance to present them to Walmart merchants and potentially have them sold in Walmart stores and Sam’s Clubs. Space is limited, so act quickly to be among the first applicants considered for a product pitch meeting.
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Halloween is just around the corner (Tue, Oct 31, 2023). Walmart typically requires preapproval for certain product categories, and Halloween items often fall into this category. To ensure compliance with Walmart’s regulations, it’s crucial to review the official guide that outlines the Walmart rules for selling Halloween products. Sellers may apply for approval to offer Halloween categories and brands by contacting Partner Support using the categories: Items/Inventory > My item is unpublished. Include a list of the brands or items you wish to sell.
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Walmart+ Week is coming! Don’t miss out on this high-traffic opportunity. Prepare your catalog now to maximize exposure on Walmart.com! According to information provided by Walmart, last year, 78% of Walmart customers logged on to Walmart.com during retail deal events.
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Walmart Connect, the advertising division of Walmart, is enhancing its omnichannel capabilities by introducing new in-store advertising formats. As the #1 retailer in America with over 4,700 stores across the U.S., the company aims to leverage its physical footprint to create meaningful connections between brands and customers.
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Walmart’s GoLocal program is a delivery service platform that may not be familiar to many sellers. In this post, I aim to shed light on this service, which offers businesses, from small enterprises to established brick-and-mortar companies, the opportunity to provide local delivery to their customers.
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Walmart unveiled several new initiatives to reduce waste associated with its online orders. The company is shifting from plastic to recyclable paper mailers, optimizing cardboard box packaging, offering customers the option to consolidate shipping, and providing an opt-out for single-use plastic bags for online pickup orders. Marketplace sellers using WFS will be part of this sustainability drive.
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