As outlined in the latest Walmart Marketplace Seller Digest: “You can no longer make authenticity claims in product titles or product details. Any items with product titles or product details that include authenticity claims will be unpublished from Walmart.com unless you obtained Walmart’s express approval for the claim prior to December 22, 2023.”
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The pilot partnership between TikTok and Walmart began in 2022. The results were promising, so Walmart Connect, a robust advertising platform that reaches Walmart’s extensive customer base both offline and online, now enables all advertisers to leverage this opportunity.
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I have been using ChatGPT for some time and decided to create a simple Walmart Seller Assistant GPT, which I fed with data from our own internal knowledge base about Walmart, as well as knowledge from the official Walmart Help website. ChatGPT just opened its official GPT store to the public, so I am excited to share this GPT with the community. Please note that this GPT is very much a work in progress, more like my weekend project, but I personally found it very helpful in troubleshooting issues or looking for answers about selling on Walmart, and I hope it will be helpful to other sellers. Please feel free to share your feedback. This is a non-commercial, free-to-use GPT. Remember that this GPT uses ChatGPT’s AI capacity and the data and instructions I provided, but it should not be 100% trusted, and any important information should still be consulted with our support, Walmart support, and official Walmart documentation.
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Walmart has launched an App Store in its Seller Center, as announced in their October 2023 newsletter. The App Store is similar to those found in Shopify and WooCommerce, allowing sellers to easily find and purchase apps. Currently, the App Store is in its early stages, with limited one-click app integrations. Sellers still mostly use API keys to connect apps. The new App Store indicates Walmart’s aim to simplify the process for both developers and sellers, much like Amazon’s existing system
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Walmart has initiated an extended returns policy for the holiday season, applicable to purchases made from October 1 to December 31, 2023, allowing returns until January 31, 2024, with few exclusions. Aimed at enhancing customer satisfaction and fostering repeat business, this policy is mandatory for sellers on Walmart’s platform, projecting a positive impact on sales conversions.
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Walmart now allows larger items, up to 500 pounds, in its shipping service, making it possible to send big things like fridges and furniture. Additionally, with its new multichannel feature, sellers can fulfill orders from different platforms using WFS, presenting a robust alternative to Amazon’s MCF.
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Just in time for the holiday season, WFS has enhanced its services, allowing customers to store and ship a wider range of items without any minimum or maximum restrictions. Now accommodating products that are larger, longer, and heavier, and even those in multiple boxes, WFS caters to items such as big screen TVs, home gyms, pools, and furniture, to name a few, within new limits of up to 500 lbs. and dimensions of 120″ x 105″ x 93″.
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In the latest Marketplace Newsletter, Walmart highlights the importance of genuine and transparent product reviews. Sellers are urged to get familiar with the policy, especially about incentivized reviews and those submitted by company employees. Not following these guidelines might lead to suspension or termination.
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During the recently concluded Seller Summit, Walmart unveiled its ambitious plans to expand its Marketplace to Chile. This strategic move aims to offer cross-border sellers an avenue to reach a fresh market and is a testament to Walmart’s continuous drive for global expansion and outreach.
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