Category: Google

Show Fast Delivery and Free Shipping on Google with MCF Integration

If you use MCF to fulfill non-Amazon orders from your online store, such as BigCommerce, Shopify, or WooCommerce, and advertise those products on Google, you can now automatically sync your estimated delivery times to Google directly from MCF. This helps you display fast delivery badges and free shipping in your Google Shopping ads. This can boost your visibility and increase clicks by up to 7.6%, driving more traffic to your store.

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Introducing Google’s Merchant Center Next

Google announced the new Merchant Center Next, a more intuitive version of its existing Merchant Center. The new platform automatically populates products from a merchant’s website, streamlining the previously manual process. These features aim to simplify inventory management and promote data-driven decision-making. The transition to Merchant Center Next will be completed by 2024, with rollouts to smaller businesses occurring in the near future.

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Google Return Shipping Labels

Buy on Google sellers can have Google generate return shipping labels automatically. This means no more clicking around various panels to generate a return shipping label. Currently, Google allows linking FedEx, UPS, and USPS carrier accounts with Google merchant account. Return shipping labels generated by Google can be set up with a single carrier account only.

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