Amazon has rolled out enhanced protection for generic product listings. These are products without a recognizable brand affiliation. By labeling a product “Generic”, sellers gain exclusive edit control on its detail page, although some restrictions apply.
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In a significant move for e-commerce, Shopify and Amazon have unveiled the ‘Buy with Prime’ app. This feature allows Amazon sellers to market their products on personal websites while still granting customers the beloved Amazon Prime perks, including quick shipping and hassle-free returns.
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Amazon has revealed a change to its Seller Fulfilled Prime (SFP) program, introducing a 2% fulfillment fee for members (before, participation in the program was free). The tech giant cites the need to offset the costs of developing and managing the SFP program as the reason behind this fee implementation. In addition to the new fee, Amazon has announced that it will reopen new seller enrollment for the SFP program in the US on October 1, 2023.
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Amazon recently shared updates regarding its Holiday Peak Fulfillment Fee for the FBA program. This annual fee will be effective from October 15, 2023, to January 14, 2024. Aiming to cover the augmented costs of fulfillment and transportation during the bustling holiday season, this fee aligns with those other leading carriers impose. Notably, the 2023 Holiday Peak Fulfillment Fee rates will remain the same as those of 2022 for both the US and Canada FBA. Even after accounting for this fee, Amazon’s fulfillment charges are still approximately 30% more affordable than the slower standard shipping options of other primary third-party logistics entities.
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Amazon has announced the end of its Fulfillment by Amazon (FBA) Small and Light program, set to be replaced by Low-Price FBA rates effective August 29, 2023. The move aims to simplify the selling process by introducing lower FBA rates for all items priced below $10, while maintaining the fast FBA delivery speeds that customers prefer. As part of this change, items priced below $10 that were enrolled in Small and Light will see a slight increase in cost per item, but will benefit from faster shipping. Meanwhile, low-priced items not previously enrolled will benefit from a rate decrease of about $0.77 per item.
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Amazon has announced that new seller enrollment for the Seller Fulfilled Prime (SFP) program will reopen later this year. Originally launched in 2015, SFP has undergone significant improvements to enhance the Prime customer experience. Sellers interested in joining, your patience is about to pay off. Stay tuned for more details on the enrollment process.
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Amazon has introduced a new feature that lets you add videos to your product listings, a strategic move to boost sales, improve conversion, and minimize returns. All sellers, with or without brand registration, can use this feature after selling on Amazon for three months or more.
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Amazon first incorporated Affirm in 2021. Now, they’ve expanded the buy-now-pay-later service to all eligible U.S. retailers using Amazon Pay. This service, known as Adaptive Checkout, provides customers with the flexibility to make biweekly or monthly payments for purchases over $50, with annual percentage rates starting at zero.
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Amazon recently reminded sellers of its ‘Brand Story’ feature, which allows sellers to add information about their business directly on their product detail pages. Sellers can share their brand story, highlight product lines, and link to their Amazon brand store or product detail pages (for example, Walker Edison Store’s products). This tool complements A+ Content, which focuses on product information to drive sales, providing additional cross-sell opportunities.
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