Perhaps your business started on Amazon, one of the largest e-commerce markets on the planet. As of last year, 55% of surveyed Americans used Amazon first when they wanted to search for a product online. And over the last 2 years, Amazon Prime doubled in size, currently serving approximately 80 million U.S. members, up 38% over the previous 12 months. With the average Prime member ordering $1,300 in products each year, and the average non-member customer spending $700, business is absolutely booming.
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