A Stackline report unveils that only 0.2% of shoppers leave reviews despite their vital role in purchase decisions. The value of a five-star review can be substantial, significantly boosting visitor traffic and conversion rates. This highlights the importance of customer feedback in the online marketplace and indicates a need for brands to encourage reviews.
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Amazon has rolled out enhanced protection for generic product listings. These are products without a recognizable brand affiliation. By labeling a product “Generic”, sellers gain exclusive edit control on its detail page, although some restrictions apply.
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Walmart has launched an App Store in its Seller Center, as announced in their October 2023 newsletter. The App Store is similar to those found in Shopify and WooCommerce, allowing sellers to easily find and purchase apps. Currently, the App Store is in its early stages, with limited one-click app integrations. Sellers still mostly use API keys to connect apps. The new App Store indicates Walmart’s aim to simplify the process for both developers and sellers, much like Amazon’s existing system
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Walmart has initiated an extended returns policy for the holiday season, applicable to purchases made from October 1 to December 31, 2023, allowing returns until January 31, 2024, with few exclusions. Aimed at enhancing customer satisfaction and fostering repeat business, this policy is mandatory for sellers on Walmart’s platform, projecting a positive impact on sales conversions.
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Uber Connect now offers a “Return a Package” feature, allowing users to easily have couriers pick up and return their prepaid packages in over 4,950 U.S. cities.
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The first nine months of 2023 witnessed notable retailers like David’s Bridal and Bed Bath & Beyond filing for bankruptcy, with more possibly following suit. This uptick is due to rising operational costs and looming economic uncertainties. High debt levels further exacerbate the situation for retailers, with 11 of them, including Farfetch, Joann, Rite Aid, Big Lots, Kirkland’s, and Petco showing significant bankruptcy risk.
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Walmart now allows larger items, up to 500 pounds, in its shipping service, making it possible to send big things like fridges and furniture. Additionally, with its new multichannel feature, sellers can fulfill orders from different platforms using WFS, presenting a robust alternative to Amazon’s MCF.
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Just in time for the holiday season, WFS has enhanced its services, allowing customers to store and ship a wider range of items without any minimum or maximum restrictions. Now accommodating products that are larger, longer, and heavier, and even those in multiple boxes, WFS caters to items such as big screen TVs, home gyms, pools, and furniture, to name a few, within new limits of up to 500 lbs. and dimensions of 120″ x 105″ x 93″.
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The holidays are fast approaching, and big brands like Amazon, Walmart, Target, and Best Buy have announced their deal dates. If you’re a seller, these are important days to note and get ready to promote your products.
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