eBay 2024 Winter Seller Update – fees increase
Starting March 15, 2024, the eBay per-order fee on orders over $10 will increase from $0.30 to $0.40 across all categories.
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What is a “good” conversion rate for ecommerce websites?
Industry leaders claim 2.5% to 3% being the average for e-commerce stores. The Shopify analytics app LittleData found the average rate for Shopify stores specifically to be 1.4%.
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Important reminder about our Walmart Buy Box Ineligibility policy
Walmart reminds sellers to offer competitive pricing to ensure their products remain visible and purchasable on the site. The Buy Box favors competitively priced offers, and items priced too high may be hidden from the main page. Additionally, offers that significantly exceed the usual prices might be removed or considered as price gouging. Sellers are encouraged to use the Listing Quality Dashboard and the free Walmart Marketplace Repricer tool to maintain competitive pricing.
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eBay Enhances Streetwear Authenticity Process with New Buyer and Seller Alerts
eBay is updating its Streetwear authenticity process to inform both buyers and sellers about item discrepancies. Previously, the process involved authentication and listing accuracy checks, where buyers were informed of discrepancies and could choose to proceed or return the item. Starting mid-February, sellers will receive notifications through Seller Hub and email, while buyers will be notified via email and their eBay accounts. This feature, first applied to Handbags US in September 2023, will extend to additional categories and markets throughout the first half of the year.
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Review your Walmart product content for authenticity claims
As outlined in the latest Walmart Marketplace Seller Digest: “You can no longer make authenticity claims in product titles or product details. Any items with product titles or product details that include authenticity claims will be unpublished from Walmart.com unless you obtained Walmart’s express approval for the claim prior to December 22, 2023.”
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Amazon is expanding its “Ships in Product Packaging” program, and you get discounts for joining it
Amazon is rolling out a plan to ship items in their original packaging. Starting February 5, 2024, all third-party sellers in the U.S. and Canada using Amazon’s Fulfillment service can join the “Ships in Product Packaging” program, which sends products in the manufacturer’s packaging, avoiding extra Amazon packaging. Sellers who participate can also get a discount on fulfillment fees.
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Walmart Connect + TikTok Partnership
The pilot partnership between TikTok and Walmart began in 2022. The results were promising, so Walmart Connect, a robust advertising platform that reaches Walmart’s extensive customer base both offline and online, now enables all advertisers to leverage this opportunity.
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Amazon Posts
I have recently been hearing about Amazon Posts, the new way in 2024 for brand-registered sellers to share unique lifestyle images and product-related content through a feed. This feed is shown on your product detail pages in the “Inspiration from this brand” section. Although the feature was introduced in Dec 2022, it appears to have evolved significantly over the last several months. In June 2023, it was introduced in the Amazon Ads console and now seems fully ready for use.
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Jan 2024 USPS Postage Price Change
In January 2024, the USPS is set to implement a series of price changes for its shipping and mailing services. Filed with the Postal Regulatory Commission (PRC) in late 2023, these changes include a 5.4% increase for USPS Ground Advantage™, a 5.7% rise in Priority Mail® service fees, and a 5.9% hike in Priority Mail Express® service costs. Additionally, Mailing Services will see a 2-cent increase in the price of a First-Class Mail® Forever® stamp, raising it from 66 cents to 68 cents. These adjustments, part of USPS’s “Delivering for America” 10-year plan, aim to address financial challenges and ensure service sustainability amid ongoing inflationary pressures.
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