Why Amazon’s Seller Fulfilled Prime (SFP) Program is Here to Stay and How Should Sellers Prepare
In this article we explain how Amazon’s Seller Fulfilled Prime (SFP) is here to stay and dive into how SFP is no longer a backup in case of an FBA emergency, but an essential alternative strategy to save costs and achieve faster deliveries. We discuss Amazon’s key struggles with Fulfillment By Amazon (FBA). We also offer an exclusive insight about how Seller Fulfilled Prime can help Amazon better serve customers currently dissatisfied with FBA delivery speeds. Concluding, we recommend sellers on how to prepare for SFP and share an exclusive read into our Ultimate Guide to sell and win on Amazon’s Seller Fulfilled Prime (SFP)
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