As reported by MarketplacePulse, Amazon’s fastest-growing markets are Brazil, Mexico, and Australia, with web traffic nearly tripling in 3 years in Brazil and more than doubling in Mexico and Australia. While Amazon’s core markets show little web traffic growth, mobile e-commerce rapidly grows and represents 40-50% of total online shopping. Amazon plans to launch in Colombia, South Africa, Nigeria, and Chile, but the launch has been delayed until at least the end of 2023. Latin America is the fastest-growing e-commerce region in the world, making it a crucial market for Amazon’s future growth.
