As holiday shopping kicks into high gear, Amazon is stepping into the ultra-low-cost market with the beta launch of Amazon Haul – a dedicated shopping experience within the Amazon mobile app. With products priced at $20 or less, and many under $10, Amazon Haul aims to combine affordability with reliability, backed by the company’s renowned A-to-z Guarantee.
What Is Amazon Haul?
Amazon Haul is a new way for U.S. customers to shop for fashion, home, lifestyle, electronics, and more—all at ultra-low prices. Designed for budget-conscious shoppers, Amazon Haul features its own shopping experience, with a youthful interface, fun language, and “crazy” deals. Customers can find Amazon Haul by searching “Haul” in the Amazon app, navigating through the main menu, or visiting www.amazon.com/haul on their mobile browsers.
With delivery times of one to two weeks—and 75% of orders arriving within seven days—Amazon Haul mirrors the slower shipping models of competitors like Temu and Shein but compensates with the trust and reliability of Amazon’s fulfillment network.
How Amazon Haul Stands Out
1. Low Prices
Every item in Amazon Haul is priced under $20, with most under $10. Deals like a pair of touchscreen winter gloves for $3.21 or a three-piece trimmer razor set for $2.99 showcase the platform’s incredible affordability. Customers can save even more with volume discounts: 5% off orders over $50 and 10% off orders exceeding $75.
Orders of $25 or more qualify for free delivery, while smaller orders carry a $3.99 delivery fee. Free returns are available for items priced over $3.00, with convenient drop-off locations across the U.S.
2. Trust and Safety
Unlike many ultra-low-cost shopping platforms, Amazon Haul leverages the company’s longstanding A-to-z Guarantee, which protects customers against issues with product authenticity, condition, and delivery. The products sold are also screened for safety and compliance, addressing a common concern with low-cost marketplaces.
3. A Fresh Shopping Experience
The Amazon Haul interface embraces a playful, youth-oriented aesthetic, replacing traditional star ratings with “best selling” badges and using a more vibrant color palette. This design shift taps into the social media-driven “haul” culture, where consumers share their discount finds.
Why Amazon Haul?
The timing of Amazon Haul’s launch is strategic. Many Americans have purchased from Chinese marketplaces like Temu in the last months, drawn by low prices and unique shopping experiences. Amazon Haul is a direct response, offering similarly low prices but with the added reassurance of Amazon’s trusted infrastructure.
While affordability remains a top priority for shoppers— many consumers cite price as their primary deciding factor—Amazon Haul also targets concerns about payment security and product reliability.
Will It Succeed?
Opinions are mixed on whether Amazon Haul will disrupt the ultra-low-cost shopping market. Some industry experts view it as an experiment rather than a full-scale pivot, suggesting it may have a limited impact on entrenched competitors like Temu and Shein. However, Amazon’s established reputation for trust and fulfillment capabilities could attract hesitant consumers who avoid other platforms.
The Road Ahead
As a beta launch, Amazon Haul is just beginning its journey. Amazon plans to refine the experience based on customer feedback, with Dharmesh Mehta, vice president of Worldwide Selling Partner Services, emphasizing the company’s commitment to affordability, fun, and reliability, as stated in this article by Amazon.
Whether it’s a game-changer or an experiment, Amazon Haul underscores the growing influence of value-conscious shopping habits and marks a bold step into the competitive landscape of ultra-low-cost marketplaces.
