Amazon is set to expand its popular Subscribe & Save program to include seller-fulfilled products starting June 27, 2024. This expansion allows sellers to offer discounts on frequently purchased items with the convenience of auto-delivery, driving repeat purchases and boosting brand growth.
All eligible, replenishable products will be automatically enrolled at the default discount set in the seller’s Subscribe & Save settings. If you already have a default discount for Fulfillment by Amazon (FBA) Subscribe & Save, this will apply to your seller-fulfilled products as well.
Additionally, Amazon will fund an extra 5% discount for customers who have five or more subscriptions scheduled for the same delivery day. If no default discount is set, eligible products will be enrolled at a 0% seller-funded base discount.
Sellers can manage their enrollment settings by navigating to Growth > Explore programs > Increase conversion > Subscribe & Save. Here, you can opt out of automatic enrollment, update discount funding, and review performance.
For more information about product eligibility and managing your settings, visit Amazon Seller Central.
