Amazon has introduced a new warning label on its platform that flags “frequently returned” items to consumers. The move is aimed at reducing the number of returns and helping buyers avoid low-quality or misleading products. The label has already appeared on a few third-party listings fulfilled by Amazon, with more expected to be added. The online retailer has not disclosed when the label will be widely available or whether it will be rolled out globally. The move follows a public display of the number of units of a product that has been sold, which was released by Amazon earlier this month.
