Looking for a new way to sell your arts & craft goods? Michaels—a well-known brick-and-mortar arts and crafts retailer—now also operates its own online marketplace, giving professional sellers the chance to list products directly on Michaels.com. Here’s a quick deep dive into what the Michaels Marketplace offers, how to get started, and how GeekSeller’s new integration can help you manage your store.
A Brief History of Michaels
Founded in 1973 by Michael J. Dupey, Michaels has grown from a single arts and crafts store into the largest specialty retailer of its kind in North America. Headquartered in Irving, Texas, Michaels operates over 1,200 stores across 49 U.S. states and Canada, serving millions of hobbyists, DIYers, and professional crafters alike. The company’s mission has always centered around enabling creativity and making crafting accessible to everyone.
In addition to its strong brick-and-mortar presence, Michaels has expanded into eCommerce with two distinct options: MakerPlace by Michaels, designed to support independent makers and artisans, and the Michaels Marketplace, tailored for third-party resellers and distributors. In this post, we’ll be focusing on the latter.
Selling on Michaels Marketplace: What You Need to Know
The Michaels Marketplace is an online platform that allows third-party resellers, distributors, and brands to list their products alongside existing offerings on Michaels.com. This initiative aims to broaden the range of products available to customers.
Who Can Sell on Michaels Marketplace?
Michaels is seeking professional sellers who meet the following criteria:
- Operate as high-volume resellers or distributors, generally with over $1 million in annual revenue.
- Offer products that complement and expand upon Michaels’ existing selection.
- Have a U.S. legal entity and a U.S.-based fulfillment location.
What Can You Sell?
- Art supplies
- Party supplies
- Craft supplies (frames, beads, yarn)
- Christmas trees
- Classroom materials
- Other mass-produced goods related to arts & crafts
Why Sell on Michaels Marketplace
Joining the Michaels Marketplace offers several advantages:
- Access to a Large Customer Base: Reach millions of arts and crafts shoppers who visit Michaels for their creative needs.
- Brand Association: Align your products with a trusted and established brand in the arts and crafts industry.
- Growth Opportunities: Leverage Michaels’ expanding online presence to grow your business.
Michaels charges a 15% commission on the combined total of the item price and shipping fee. This means the fee you pay to Michaels is calculated as: (item price + shipping fee) × 15%.
Getting Started
If you’re a professional seller interested in joining the Michaels Marketplace, you can begin by registering on their official website. The process involves setting up your seller account, choosing your preferred integration method, and preparing your product listings for review.
For more detailed information and to start the application process, visit the Michaels Marketplace page.
Integration and Fulfillment Options
To ensure a seamless selling experience, Michaels provides multiple integration options for sellers:
- Direct API Integration: For businesses with technical capabilities to connect directly to Michaels’ systems.
- Seller Portal: This method does not require any technical capabilities. Best for sellers who have a small, easy-to-manage catalog
- Third-Party Integration Channels: Including platforms like GeekSeller, which facilitate inventory and order management across multiple marketplaces.
Sellers are responsible for fulfilling customer orders, either from their own warehouses or through third-party logistics partners.
GeekSeller Now Supports Michaels Marketplace Integration
If you’re looking to streamline your sales operations, we have exciting news — GeekSeller now offers direct integration with Michaels Marketplace.
This integration will allow you to:
- Sync inventory across platforms
- Manage orders from one dashboard
- Automate fulfillment processes
Ready to get started? Contact us today!