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How to Use Amazon’s Pricing Tools to Stay Competitive and Become the Featured Offer

If you’re an Amazon seller, you know that pricing your products effectively can be the deciding factor in attracting customers and achieving consistent sales. In his talk at the Amazon Accelerate conference, Matt Smith, Senior Product Manager at Amazon, provided insights into pricing tools and strategies to help sellers improve their chances of winning the coveted Featured Offer position. Here’s how competitive pricing strategies, tools, and automation can help you secure visibility and increase sales on Amazon.

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