OpenAI might be taking its first big step into eCommerce, and it looks like Shopify is part of the plan. According to TestingCatalog, developers found hints in ChatGPT’s code that suggest a built-in shopping feature is on the way. Elements like “Buy Now” buttons, product ratings, shipping details, and even direct links to Shopify’s checkout process were discovered in the app.
This means ChatGPT could soon let users shop for products without ever leaving the chat. For Shopify sellers, this could be a game-changer—products might be recommended and sold directly through ChatGPT, without needing extra setup or integration.
While this hasn’t been officially confirmed, the code is already live in the app’s web assets, so we may see it roll out soon.
We’ll be watching closely. This could be a major development for conversational commerce and how people discover and buy products online.