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Two-factor authentication now required for Amazon Seller Central

Starting March 28, 2024, Seller Central will require identity verification via a mobile number or an authenticator app for sign-in, enhancing security against fraudulent access. Users without two-step verification set up will be guided to add a mobile device upon sign-in. Alternatively, users can opt for an authenticator app through “Login Settings” for convenience and improved security, especially for accounts with multiple users or when cell service is unavailable.

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Amazon made its FBA New Selection program easier to join

Starting March 1, 2024, sellers don’t need as high of a score to get in. This score, called the Inventory Performance Index (IPI), measures how well sellers manage their inventory. Before, you needed a score of 400, but now 300 is enough. Amazon did this to encourage more sellers to offer new products. They’re also giving sellers a bonus: about 10% back on sales of certain new items. Plus, sellers can now get help with storing and selling their products for longer periods.

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